In a strategic move to bolster its market presence, Chilean WealthTech company Betterplan has announced a partnership with Bci brokerage. This alliance is set to significantly expand Betterplan’s customer base, with an ambitious goal of managing over $100 million in assets by 2024.
Betterplan’s approach emphasizes flexibility and client autonomy, offering an open architecture that allows customers to choose where and how to manage their wealth. This independence is a core aspect of Betterplan’s value proposition, ensuring that clients have the freedom and variety they need in their financial planning and investment strategies.
Juan Pablo Monge Farcuh, General Manager of Bci, sees the partnership as a pivotal opportunity to enhance the fintech’s market standing and to provide additional support and expertise to Betterplan’s clientele. The alliance is not just a growth strategy for Betterplan; it is a forward-looking step towards reshaping the future of wealth management, combining the robustness of traditional brokerage services with the innovation and agility of modern fintech solutions.
