This move is also an opportunity for HANNUN to broaden its B2B2C sales channels, a specialty of We do Wood, while enhancing the Danish company’s online sales platform. The operation is part of HANNUN’s ambition to support We do Wood’s profitable growth and market consolidation.
Joan Álvarez, CEO of HANNUN, emphasized the acquisition’s alignment with the group’s growth strategy, noting the addition of unique designs and expanded market presence as key benefits. Klaus Jorlet, CEO of We do Wood, expressed enthusiasm for the partnership’s potential.
HANNUN, established in 2018 in Barcelona, prioritizes sustainable and artisanal furniture design, using recycled and sustainable wood and non-toxic, recyclable materials. It’s the first Spanish furniture and decor brand to join the B-Corp community, reflecting its commitment to sustainability and social equity.
We do Wood, founded in 2011 and based in Aarhus, shares a commitment to environmental and social values, producing high-quality, eco-friendly minimalist furniture with certified oak finishes. Both companies are dedicated to sustainable practices and quality craftsmanship, making this acquisition a strategic alignment of values and market expansion.
