Investment Details
Kamay Ventures, a corporate fund by Arcor and Coca-Cola, has invested in Sensify, an Argentinian startup. Sensify specializes in using artificial intelligence and big data to address food retail industry issues, specifically targeting food loss prevention in the cold chain and providing consumer insights at sale points. This investment marks Kamay Ventures’ recent collaboration with Bimbo. The amount of the deal was not disclosed.
Sensify’s Impact
Sensify’s technology enables consumer goods brands to monitor their refrigerated products at retail points and understand customer behavior. The startup’s AI and IoT-based platform addresses critical pain points for large-scale food and beverage brands, reducing food waste significantly. Approximately 30% of global food supply is wasted due to cold chain interruptions.
Comprehensive Solution
Sensify offers a 360° solution throughout the lifecycle of refrigerators and freezers, involving manufacturers and end consumers. Their technology includes various hardware devices, such as fixed sensors and vision modules, to gather data on product types and consumer behaviors, enhancing in-store purchasing experiences.
Automated System
The startup has developed an AI-based system that adjusts coolers’ functioning according to sales patterns, addressing global energy consumption issues in retail cold chains. Sensify’s technology is designed to monitor over 1 million refrigerators, providing valuable insights for marketing strategies and equipment placement in stores.
Expansion and Clientele
Sensify serves clients in Mexico, Colombia, Uruguay, Chile, Bolivia, and Argentina, with plans to expand in Brazil and strengthen its presence in Mexico. This investment is Kamay Ventures’ third in IoT solutions, joining other projects like Ruedata and Wiagro in their portfolio of 12 startups.
